I read in the December edition of the Southern Cross, that the recent Jesus All About Life (JAAL) campaign in New South Wales was reasonably successful. An analysis showed that over 80% of the people, polled in a survey, reported that they experienced the campaign in some form.  The TV advertisements were received with a ‘moderately positive’  response, by the gen Y age-group – one of main groups targeted by the campaign.

An interesting statistic was the number of unique visits that the JAAL website recorded – close to 150,000.  Personally, I think the number of visits would have been higher if there was more activity on the site - that is, better coverage of events and some reporting on various individual’s  reactions to the TV advertisements or church activities.

It’s good to know that the vast majority of people were positive about the campaign’s message. Yet, it’s somewhat sad that many churches appear to have returned to a ‘business, as usual’ stage – and work in the harvest field has resumed its ‘normal’ pace.

Posted on December 3rd, 2009 by Shayne
Filed under: Current Events